Free Interactive Playbook · Orcalynx

A month of content. Planned in one sitting.

Daily content planning is why creators quit. Every morning starts with the same question: what do I post today? This playbook kills that question. In about an hour, you plan every video for the next 30 days using a repeatable 6 step system. Know your stage, pick your volume, map your keywords, research proven outliers, run the ideation stack, then execute in batches. It is the same batching system we run for our clients every single month.

Use the system yourself, or skip the hour entirely and let us plan, script, and produce your whole month for you.

Section 01

The batch planner

Two decisions shape your entire month. First, your account stage. A new account has no winners to rerun, so it runs a different content mix than an established one. Second, your volume. Three, five, or seven videos a week. The specific posting days barely matter. The schedule exists so you stay accountable, not because Tuesday at 9am is magic.

Pick both below. The planner shows you exactly how many videos of each type to plan this month.

Section 02

Map your niche keywords

Before you research anything, you need a keyword list. It comes from three sources. Your broad niche, like fitness. Your subtopics, like protein, sleep, and abs. And your title, like personal trainer or fitness coach. Type yours below and the mapper builds the search list for you. This list is the fuel for the research step.

Section 03

Research proven outliers

Never guess hooks. Guessing is how creators post for six months with nothing to show for it. Instead, build your month on outliers. An outlier is a video from a small or mid sized creator that pulled at least 5X more views than their follower count. That hook already beat the algorithm once. It will likely do it again.

Big accounts do not count. Their videos get views because they are big, not because the hook is strong. Check any video below.

Section 04

The ideation stack

This is the heart of the system. Every video in your plan gets built against the 7 factors of viral content: topic, hook stack, value, structure, CTA, format, and editing style. In practice, planning one video comes down to 5 decisions made in order. Hooks first, value second, structure third, CTA fourth, format last.

Walk through the card below for each video in your plan. Five checks per video. When all five are done, that video is ready to script.

Section 05

The content mix rules

Not every video in your month is the same kind of bet. The planner in Section 01 already did the math for you. Here is the logic behind it.

Section 06

Execute and repeat

The planning hour is done. Every video has a hook, a structure, a CTA, and a format. Now execution is mechanical. Four moves, all in batches.

Then you repeat it next month. And this is where the system compounds. Every month adds winners to your double down pile and outliers to your research folder. Ideation gets faster. Hit rates go up. You never burn out because you never grind daily, and you never run out of ideas because the research does the ideating for you. One hour a month buys you thirty days of showing up.