Free Resources
Everything you need to grow on Instagram
Guides, frameworks, and tools built from real client work, not generic advice. Free to use, forever.
The Instagram Growth Playbook
12 chapters. Zero fluff. Everything I use with clients.
A step-by-step interactive guide to growing on Instagram in 2026, without throwing content at the wall. Covers niche, profile, content style, hooks, the 5X Outlier Rule, script structures, funnels, and gamifying reels. Includes a 30-day checklist.
12
chapters
30
day checklist
Free
forever
The Viral Content Formula
Your full short-form content engine, in one guide.
A complete content system for creating short-form videos that actually convert. Pick your niche and get personalized hook templates, angle frameworks, video formats, editing cues, and script builders, all in one interactive page.
6
niches
50+
script templates
Free
forever
1,000 Viral Hooks
The only hook library you'll ever need.
A searchable library of 1,000+ proven hook templates across 7 categories, Educational, Comparison, Story, POV, Listicle, Bold Claim, and Trend. Every hook links to a real Instagram reel for inspo, and fills itself with niche-specific examples.
1,000+
hooks
7
categories
6
niche examples
The Instagram Content Funnel
Turn strangers into followers. Turn followers into clients.
The complete interactive guide to Instagram's three content levels: TOF, MOF, and BOF. Learn what each level does, what to create at each stage, and how to balance them for growth and revenue. Includes a content idea generator, funnel audit tool, and 72 ready-to-film ideas across 6 niches.
3
funnel levels
72
content ideas
5-3-2
ideal ratio
The Trial Reels Playbook
Your best reels can go viral more than once.
A step-by-step guide to using Instagram Trial Reels to grow without risking your main feed. Learn the Outlier Repost method, the Remix Trick, and A/B Hook Testing. Includes a visual outlier identifier, a 72-hour decision framework, and a 4-week action plan.
3
proven methods
72h
decision window
0
follower risk
Fix Your Instagram Profile
Five seconds. That is all you get.
An interactive guide to optimizing every element of your Instagram profile. Covers the 5-second rule, profile picture, name field SEO, the 4-line bio framework, link in bio strategy, and highlights setup. Includes a live bio builder and a scored audit checklist.
5
profile elements
23
audit checkpoints
Free
forever
Storytelling for Social Media
Stories convert. Content does not.
The complete guide to storytelling content on short-form video. Covers the 7 story types with fill-in-the-blank script templates, the but/therefore framework from South Park's creators, story lenses, rhythm, tone, and hook mastery.
7
story types
6
core rules
Free
forever
Build Your Claude Voice Clone
Stop AI slop. Train Claude to write exactly like you.
The complete setup guide for building a Claude AI project that writes in your exact voice. Covers the 3 layers of a voice clone, the 8 documents to upload, a voice extraction interview, a custom instructions builder, and the 5 prompts that do 80% of your content work. Includes a 60-minute setup checklist.
8
docs to upload
60 min
setup
5
prompt templates
Write Viral Reel Scripts
The 7-factor framework behind every viral short.
Our flagship interactive playbook, built on 7,356+ viral short-form videos. Covers the 7 factors of every viral short, the 5X outlier rule with a live calculator, the 3-hook stack (verbal, written, visual) with a generator, the 7 script angles that turn one topic into seven videos, the 8 proven script structures (easy vs complex) with niche adaptations, the 11 video formats, and a 7-factor audit you can run on any script.
7
viral factors
11
video formats
Free
forever
Reels Algorithm Visualizer
See exactly why reels go viral — or flatline.
An interactive simulator that models the Instagram Reels algorithm in real time. Drag sliders to match your hook rate, completion, saves, DM shares, and skip rate, and watch the algorithm respond. Includes the distribution funnel, engagement signal analysis, algorithm stage explainer, and official performance benchmarks.
8
live metrics
5
algo stages
Free
forever
Reels Performance Benchmarks
Know exactly where your reel stands.
An interactive scorecard that scores any reel against real benchmark data. Enter your views, likes, saves, shares, and non-follower % to get instant analysis across share rate, save rate, engagement rate, and algorithm stage. Built from insights across 20+ real reels.
5
metrics scored
5
algo stages
Free
forever
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